Terms & Conditions

Last updated: 22 August 2026

Scale8 With Us For Marketing and PR, trading as SCALE 8, is licensed in Dubai, United Arab Emirates, and provides marketing, software development and digital services.

Please read these Terms carefully before using the website or requesting our services.

By using the website, requesting services, or accepting a proposal or agreement, you agree to the terms applicable to your relationship with us.

1. Scope of These Terms

These Terms may apply to:

• Use of our website.
• Contact forms and consultation requests.
• Proposals and quotations issued by SCALE 8.
• Digital marketing services.
• Advertising campaign management.
• Website development.
• Software and systems development.
• APIs and integrations.
• Automation services.
• Analytics and reporting.
• Conversion optimisation.
• CRM implementation or integration.
• Consulting services.
• Other agreed digital or technology services.

Certain engagements may be governed by a separate agreement, quotation, Statement of Work or project contract.

If these Terms conflict with a signed written agreement for a particular project, the project-specific agreement will prevail to the extent of that conflict.

2. Proposals and Scope of Work

The scope, deliverables, schedule and fees for each project will be defined in the applicable proposal, agreement or Statement of Work.

Any service, feature or revision that is not clearly included in the agreed scope may be treated as additional work and may require:

• Separate assessment.
• Additional fees.
• A revised schedule.
• Client approval.

Preliminary discussions, meetings or general correspondence do not create an obligation to provide work that is outside the approved scope.

3. Client Responsibilities

The client is responsible for:

• Providing accurate information.
• Supplying required content, data and materials on time.
• Providing necessary account and platform access.
• Obtaining the rights and licences required for content, images, trademarks or data supplied to us.
• Reviewing deliverables within required timeframes.
• Providing timely approvals and decisions.
• Ensuring that its products, services, advertising claims and business activities are lawful.
• Complying with the policies of third-party platforms used for the project.
• Protecting login credentials associated with its accounts.

Delays in providing information, approvals, materials or access may result in corresponding project delays for which SCALE 8 will not be responsible.

4. Marketing and Advertising Services

Where we provide marketing or advertising services, our work may include:

• Strategy.
• Campaign creation.
• Advertising management.
• Landing-page creation or optimisation.
• Testing.
• Performance measurement.
• Analysis and recommendations.
• Ongoing optimisation within the agreed scope.

Advertising platforms, account policies, auction prices, algorithms, competition and market conditions remain outside our direct control.

Accordingly, SCALE 8 does not guarantee:

• A specific number of leads.
• A particular sales volume.
• A fixed acquisition cost.
• A particular search-engine ranking.
• A specific financial return.
• Approval of an advertisement or account by a third-party platform.
• Continuation of historic performance.

We will apply reasonable professional skill and care to improve performance using the available data and agreed scope.

5. Advertising Budgets and Third-Party Fees

Unless expressly stated otherwise in writing:

• Advertising spend paid to media platforms is separate from SCALE 8's professional fees.
• Hosting, software, subscriptions and third-party service fees may be charged separately.
• The client is responsible for external platform and service costs required for the engagement.
• Third-party providers may change their pricing, terms or functionality without SCALE 8's control.

6. Website, Software and Systems Development

Development services are delivered according to the approved requirements and scope.

A project may include stages such as:

• Analysis.
• Design.
• Development.
• Testing.
• Review.
• Deployment.
• Maintenance where expressly included.

Features or revisions outside the approved requirements may be treated as a separate change request.

Issues caused by:

• Client modifications.
• Unapproved plugins or tools.
• Changes to third-party services.
• Third-party platform updates.
• Misuse.
• Changes to credentials or infrastructure settings.

will not automatically be treated as defects for which SCALE 8 is responsible unless otherwise agreed.

7. Testing and Acceptance

The client is responsible for reviewing and testing deliverables before final approval or deployment where testing forms part of the engagement.

Issues or comments should be reported within the review period stated in the relevant project agreement, if any.

Correction of defects does not include scope changes or new functionality that was not part of the approved requirements.

8. Timelines

We use reasonable efforts to meet agreed schedules.

Timelines may nevertheless be affected by matters including:

• Client delays.
• Delayed approvals.
• Scope changes.
• Third-party platform restrictions.
• Unexpected technical events.
• Force majeure.

Estimated delivery dates are not absolute guarantees unless expressly stated otherwise in a signed agreement.

9. Fees, Invoicing and Payment

Fees, payment terms and due dates are stated in the applicable quotation, agreement or invoice.

The client must pay amounts when due.

Unless otherwise agreed in writing, SCALE 8 may suspend work or access to services under its control where undisputed amounts remain overdue, subject to reasonable notice where appropriate.

The client is responsible for applicable government charges or taxes, including VAT where applicable.

10. Cancellation and Refunds

Cancellation and refund rights depend on the nature of the engagement and the applicable project agreement.

Once work has begun, fees relating to completed work, reserved resources or committed third-party costs may be non-refundable unless the applicable agreement or law provides otherwise.

If a client terminates a project before completion, the client remains responsible for:

• Work completed up to the termination date.
• Costs committed on the client's behalf.
• Non-cancellable third-party charges.
• Any other amounts due under the applicable agreement.

11. Intellectual Property

Client Materials

The client retains ownership of content, logos, trademarks, data and other materials that it already owns and provides to SCALE 8.

The client grants SCALE 8 a limited licence to use those materials as necessary to perform the engagement.

SCALE 8 Pre-Existing Materials

Tools, templates, code, libraries, frameworks, systems, processes, methodologies and know-how owned by SCALE 8 before the project, or developed generally outside the client's custom deliverables, remain the property of SCALE 8.

Custom Deliverables

Ownership of custom deliverables will transfer or be licensed as stated in the applicable project agreement and, where relevant, following payment of all amounts due.

This does not include ownership of:

• Third-party components.
• Open-source software.
• External licences.
• General-purpose tools.
• Pre-existing code or methodologies.
• Materials subject to separate licence terms.

Delivery of a project does not by itself transfer ownership of SCALE 8's general tools, methods or pre-existing assets unless expressly agreed in writing.

12. Client-Supplied Content and Materials

The client is responsible for ensuring that materials supplied to SCALE 8:

• Are lawful.
• Are accurate.
• Do not infringe third-party intellectual property rights.
• Do not violate privacy rights.
• Are properly authorised for use.

We may decline to publish or use content that we reasonably believe is unlawful, violates platform policies or creates material risk.

13. Third-Party Services and Platforms

Some services may depend on software, platforms or infrastructure controlled by third parties.

SCALE 8 does not control:

• Their availability.
• Updates.
• Pricing.
• Policies.
• Algorithms.
• Account suspension decisions.
• Outages beyond our control.
• API changes.
• Removal or modification of features.

SCALE 8 is not directly responsible for a failure or decision of an independent third-party provider outside our control, although we will use reasonable efforts to mitigate the impact on an active project where appropriate.

14. Confidentiality

Each party must keep confidential any non-public commercial, technical or financial information received from the other party.

Confidential information may be used only to the extent reasonably necessary for the business relationship or where disclosure is permitted or required by law.

Confidential information does not include information that:

• Becomes public without breach.
• Was lawfully known to the receiving party beforehand.
• Is lawfully obtained from a third party.
• Must be disclosed by law or by a competent authority.

15. Data Protection

Each party must handle personal data in accordance with applicable law and the relevant project agreement.

Our website Privacy Policy explains how SCALE 8 handles information relating to website visitors and prospects.

Where we process personal data on behalf of a client, additional data-processing terms may apply depending on the engagement.

16. Warranties

We perform our services with reasonable professional skill and care in accordance with the agreed scope.

Except where required by law or expressly agreed in writing, we do not warrant that:

• A website or service will be entirely error-free.
• Third-party platforms will operate without interruption.
• Marketing activity will produce a particular financial result.
• Search or platform performance will remain unchanged.
• Third-party integrations will remain compatible indefinitely following external changes.

17. Limitation of Liability

To the maximum extent permitted by applicable law, SCALE 8 will not be liable for indirect or consequential loss, or for loss of profit, revenue, opportunity or data arising from use of the website or services, except where such liability cannot lawfully be excluded.

To the extent permitted by law, SCALE 8's aggregate liability relating to a particular service or project will not exceed the amount actually paid to SCALE 8 for the service giving rise to the claim during the relevant period, unless a written agreement or applicable law provides otherwise.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

18. Indemnity

To the extent permitted by law, the client is responsible for claims resulting from materials, data or instructions supplied by the client that infringe third-party rights or applicable law, provided the claim is not caused by SCALE 8's own unlawful conduct.

19. Suspension or Termination

We may suspend or terminate a service where there is a reasonable basis to do so, including:

• Non-payment.
• Unlawful use of services.
• Breach of platform rules.
• Material risk to our systems, reputation or personnel.
• Material breach of an agreement.

Where circumstances permit, we will use reasonable efforts to provide notice and an opportunity to remedy the issue before suspension or termination.

20. Acceptable Use of the Website

You must not use the website:

• For unlawful purposes.
• To gain unauthorised access to systems.
• To distribute malicious software.
• To test or exploit vulnerabilities without permission.
• To interfere with the website or infrastructure.
• To impersonate another person or organisation.
• To scrape or collect website data unlawfully or without authorisation.

21. Website Information

Content on the website provides general information about SCALE 8 and its services.

Website content does not by itself constitute a final contractual commitment or a guarantee of any particular result.

Final commercial terms are set out in the applicable client proposal or agreement.

22. Force Majeure

Neither party will be responsible for delay or failure caused by events reasonably outside its control, including:

• Natural disasters.
• Major internet or infrastructure failures.
• War or civil disturbance.
• Government actions.
• Large-scale cyber incidents.
• Failure of critical third-party providers.
• Other events recognised as force majeure under applicable law.

23. Changes to These Terms

We may update the website Terms from time to time.

The revised version will be published on this page with an updated revision date.

Existing client projects remain governed by their applicable signed agreements unless the parties agree otherwise.

24. Governing Law and Jurisdiction

These Terms are governed by the laws of the United Arab Emirates as applicable in the Emirate of Dubai.

The courts of Dubai will have jurisdiction over disputes arising from use of the website or these Terms, unless mandatory applicable law or a specific written agreement between the parties provides for a different jurisdiction.

25. Arabic and English Versions

The Arabic and English versions are intended to reflect the same terms.

If a difference in interpretation arises, the version required by applicable law or expressly agreed in the relevant client contract will apply.

26. Contact Us

For questions concerning these Terms, please use the official contact information published on the website.

SCALE 8

Scale8 With Us For Marketing and PR, trading as SCALE 8

Dubai, United Arab Emirates

Complaints contact: +971 56 556 4680

Trade licence no.: 1645979

Licensing authority: Department of Economy and Tourism - Dubai